A press release, news release is a written or recorded communication directed at members of the news media for the purpose of announcing something newsworthy. Now websites have changed the way press releases are submitted. Commercial, fee-based press release distribution services, such as news wire services, or free website services co-exist, making news distribution more affordable and a level playing field for small businesses. The use of press releases is common in the field of public relations (PR). Main aim is to attract favorable media attention or provide publicity for products or events marketed by those clients.

Some people think press releases are some old and boring marketing method from the past. That's because they were! Today's press releases are a lot more fun. They can include video, links, pictures, social media buttons and more.

SEO Press Releases:

SEO press releases can bring you first-page visibility for your keywords very quickly.

Why Publish SEO Press Releases?

There are plenty of benefits of SEO press releases if you do them correctly:

* Backlinks from credible news sites which increases the ranking of your website or blog for your keywords
* Visibility in search engines

* Ranking in Google News and Yahoo News for your keywords

* Tens of thousands of headline impressions across hundreds of blogs, websites, and news sites that run RSS headlines

* Potential media coverage

* Can help your new website escape from the “Google Sandbox” quickly

What is Press Release in Seo?

An SEO press release or 'search engine optimized' press release is first and foremost a way to deliver news of new events taking place within your company. However, it is written in such a way that it will rank well in the search engines for your keywords and provide your website with important backlinks that will also help boost it's position in the search engine rankings.

SEO Press Release Writing Step One: Identifying Keywords

Before you write the very first word of your press release, you must know which keywords you are optimizing for. A keyword or keyword phrase is a term that your visitors search for when they are looking for solutions that your product or service solves

Elements of A Press Release

There are 5 technical parts of a press release:

* Title

* Summary

* Body

* About the Company

* Press Contact

Title: Include the keyword phrase in the title. The title should not exceed 100 characters.

Summary: Give a synopsis of the press release in 1-2 sentences using 1-2 secondary keywords. The length of the summary should not exceed 240 characters.

Body: Writing subjectively and in the third person, give the details of your news. Length should be at least 300 words and include 1-2 quotes and 3-4 keyword phrases.

About the Company: In 2-3 sentences, give your company’s ‘elevator pitch’ writing in third person. Include a link to your homepage in the summary (preferably in anchor text.)

Press Contact: Designate one person who will consistently be the media contact for the company. This can be anyone in the company, including yourself. Gather the name, address, phone, email, and website of the press contact – many press release publishers will not accept your submission without contact details. If you are optimizing for your name, you may want to include your name as the press contact.


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