Link Building: The process of establishing relevant, inbound links to your website which help your website achieve higher ranking with the major search engines and drive targeted traffic to your site.

Be careful because Link Building doesn't mean quantity of inbound links to your site that helps you rank well but rather the quality of those links. There are a ton of unethical link building companies out there which employ some pretty shady practices which end up hurting your website instead of helping it.

If the search engine crawlers determine that a site has employed unethical link building practices to achieve a higher ranking, they will penalize your site. Only permanent, relevant links from established sites that engage in ethical link building practices will help your site achieve better rankings with the major search engines and drive targeted traffic to your site.

There are no shortcuts in a successful link building campaign and even when it is done properly, you should not expect to reap the benefits of link building overnight. Patience and persistence are the keys because it can take time to build links from credible sources.

What Are Inbound Links?

A back-link is any link received by a web site (web page, directory, website, or top level domain) from another web node. Back links are also known as incoming links, inbound links, in-links, and inward links.

The number of back-links is tell about the popularity or importance of a website or a page.

Why do we need inbound links?

One of the most important factors determining where the search engines rank your web pages is the number of relevant, good quality websites that are linking to yours.

According to Google - Webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages.

“The rank of two sites on the same topic offering equally good, original content will be differentiated in the SERPs by the inbound links they get externally,”

How to build inbound links?

There are lot of techniques to build inbound link, I will mentioned the most popular ones.

1. Article Marketing (Syndication) Service:

Writing SEO articles related to your business and syndicating them to article directories; articles can include contextual links to your site with keyword rich anchor text. List of articles sites.

2.Directory Placement Service

Directories are a great way to increase search rankings and site traffic. There are free and paid web directories.

3. Blog Comments:

Interactive useful comments with a link back to your website  is a good way to build links and attract traffic.

4. Social Media Marketing:

There are hundreds of social media and social bookmarking sites that allow links either in a sort of story submission or as a personal profile. 

5. Video Search Marketing:

In case you have created a video to market your site you can upload this video to hundreds of video sharing sites that accept do-follow links.

6. Press Release Marketing Service:

The goal of a press release is to increase the visibility of your news, improve your search engine rankings and drive traffic to your website. Each press release can include a link back to your site using a keyword rich anchor text.

7. Forums Signature:

There are lots of forums on the web, many of them allow links in signatures and threads, forums’ postings will help you to get quality links from along with a quality convertible traffic.

8. RSS Submission:

If you own a blog or any other CMS system that generates RSS feed, this service will increase the index ability of your content and get you valuable inbound links.

9. Custom Link Building:
 Even with all these link building techniques we still can do out of the box link building that will help you for highly competitive keywords; Example; link bait, widgets, info-graphics etc. 

1 comment :

  1. Hi,
    Good job Jagdish, I appreciate you information and blog. ..Keep it up and serve quality to us..