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Google’s head of search spam, Matt Cutts, announced that Google has
released a refresh of its Page Layout Algorithm. The filter, also known
as the Top Heavy algorithm, downgrades the ranking of a web page with too many ads at the top or if the ads are deemed too distracting for users.
Google heard complaints from users that if they click on a result and it’s difficult to find the actual content, they aren’t happy with the experience. Rather than scrolling down the page past a slew of ads, users want to see content right away.
Google heard complaints from users that if they click on a result and it’s difficult to find the actual content, they aren’t happy with the experience. Rather than scrolling down the page past a slew of ads, users want to see content right away.
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