Google has rolled out several changes to how it shows results to a web user on its search page. The changes are subtle but noticeable. The two big changes are removal of lines from the clickable search results and introduction of a yellow label called "Ad/Ads" in front of the sponsored results.

Last year Google launched some pretty big design improvements for Search on mobile and tablet devices. Today they carried over several of those changes to the desktop experience. Google increased the size of result titles, removed the underlines, and evened out all the line heights. This improves readability and creates an overall cleaner look. Google also brought over our new ad labels from mobile, making the multi-device experience more consistent.


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