Google keyword planner is now new tool for searching Keywords because keyword planner has replaced Google AdWords Keyword Tool. Behind every successful AdWords campaign are well planned out keywords and ad groups. In the past, you may have relied on tools like the Keyword Tool and Traffic Estimator to identify new keywords and ad groups, get traffic estimates, and choose competitive bids and budgets.

The key differences between Google Adwords Keyword Tool and Keyword Planner includes a more organized workflow for researching adwords and keywords, a clearer presentation of data, quick access to some nice historical graphs, and the ability to download historical data in spreadsheet form. In this article, I’ll show you each of these new or different features and how you can make use of them in your own keyword or Adwords research.

Keyword Planner

Now under stand the Understanding the Google Keyword Planner

The old Keyword Tool provided a few fields for you to launch your keyword research. That included any word or phrase (or list of them), your website or a competitor website URL, or a category.

However, when you look at the search form inside of the Keyword Planner, you’ll notice that it’s nearly identical to the original with only subtle differences in wording and the placement of a few search customization features. You’ll notice you can set keyword filters and other targeting filters (e.g.location, languages, negative keywords etc.) right here in the initial stage, rather than doing them later like in the old Keyword Tool.



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