Latest Penguin 2.1: Spam Filtering Algorithm

Yesterday late night Google’s Web spam head MattCutts has official announced a new update for penguin i.e. Penguin 2.1 in one of his tweet.This latest update affect 1% of search quires. The last penguin update was on May 22nd 2013 (Google Penguin 2.0) that affected 2.3% of English-US search quires.I have found some changes major changes in SERP and hope we could see more fluctuations in the coming week

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New Major Update To Search Algorithm

Today's Google 15th Birth day. To make this Occasion more special company has attractive Doodle on the homepage. Everybody aware of it, but there is something more interesting in Google today which very rare people know. Type "Google in 1998" into Google Search and you'll see how the site looked 15 years ago.

Google celebrates its birthday in one way or another every year. This time Google also introduce new Google update which name is "Hummingbird" that affects 90% of searches and is meant to keep up with longer and more advanced search queries. Hummingbird is the company's most significant algorithm change since 2010.

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Ethical Ways To Increase Website Search Traffic

Target Long Tail Keywords

A great benefit of staying focused with long-tail key terms is that they usually convert better, as well rank very soon as compare to short tail keywords. If you have a new website it can be difficult or bad choice to go after popular keywords right away. It's better to to write many quality articles on very specific keywords than to go after the ones with more search traffic.

Stick Around

The longer you are in business and producing quality online content, the more likely you are to pop up in search results for all related keywords. Starting a blog or churning out a bunch of articles is all fine and good, but keeping those activities going for years as opposed to months (or weeks) makes a huge difference.

Fully Optimize Your Articles Or Website

Meta title, description and keywords are 3 important ingredients to successfully optimized web page or article. These three ingredients are simple thing to fill out so take the time to do it each time, and you'll start to rank for your keywords much faster.

Remember Ethical Or White Hat Link Building

Keyword-embedded links or anchor text links are the base of off-page search engine optimization. The best part is that links can be easily created and totally free. Just ask vendors, partners, press, clients, your alma mater and any other credible source that you interact with to embed hyperlinked keywords back to your site for the terms that you are targeting. If the referring source has a high page rank, you should see a pop in your rankings in less than two months of them being published.

Use Google's Keyword Planner Tool

Use Google's Keyword Tool which is now well known by the name Google keyword planner tool to find long-tail keywords that are not as competitive, and then structure some content around those. If you are in a competitive niche, this is a way you can start building up some small recurring traffic and engage your users.

Start Blogging Or Guest Posting For Traffic

Guest posting or blogging is the best and fast source to build great web traffic. It will help you in increasing organic search, but always remember content marketing is a quality game and not a quantity game. Always do guest posting for content marketing.

Read more tips on Different Link building strategies

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Google Keyword Planner has replaced Keyword Tool

Google keyword planner is now new tool for searching Keywords because keyword planner has replaced Google AdWords Keyword Tool. Behind every successful AdWords campaign are well planned out keywords and ad groups. In the past, you may have relied on tools like the Keyword Tool and Traffic Estimator to identify new keywords and ad groups, get traffic estimates, and choose competitive bids and budgets.

The key differences between Google Adwords Keyword Tool and Keyword Planner includes a more organized workflow for researching adwords and keywords, a clearer presentation of data, quick access to some nice historical graphs, and the ability to download historical data in spreadsheet form. In this article, I’ll show you each of these new or different features and how you can make use of them in your own keyword or Adwords research.

Keyword Planner

Now under stand the Understanding the Google Keyword Planner

The old Keyword Tool provided a few fields for you to launch your keyword research. That included any word or phrase (or list of them), your website or a competitor website URL, or a category.

However, when you look at the search form inside of the Keyword Planner, you’ll notice that it’s nearly identical to the original with only subtle differences in wording and the placement of a few search customization features. You’ll notice you can set keyword filters and other targeting filters (e.g.location, languages, negative keywords etc.) right here in the initial stage, rather than doing them later like in the old Keyword Tool.

Source: http://www.makeuseof.com/tag/key-differences-between-google-adword-tool-and-the-keyword-planner/

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Role of Infographics in SEO

Infographic is a visual representation of data or information instead of writing an article or blog post. Moreover Infographics attract more percentage of reader as compare to written content. Google doesn't give any importance to visual data or images so it doesn't know what your info graphic is about, but your target audience will.

It takes a lot of hard work and research to create an Infographic. If you’re going to make one, do it right. Then start sharing it in social media with the right people that will find it useful and pass it along to their contacts.

Following is the example of Infographic.

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Google Reader Finally Shutdown But Still Lots of Options

Google officially shut down its Google Reader service from July 1, 2013. Google Reader is much loved service by news reader. Google says due to its lack of popularity they have to closed this service.

But this doesn't mean that people who love news are out of options because they have still lot of options.

Google Reader was created in 2005 and became one of the most popular RSS readers, allowing users to see a stream of updates from their selected websites. RSS stands for Really Simple Syndication and updates content from multiple sources into one feed, so users can quickly scan stories from many different websites. Know more about RSS.

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PIPE: Facebook New File Sharing App

'PIPE' new file sharing app by Facebook. After more than a year of teasing its service in beta and in invitation-only mode, a Facebook app called Pipe is finally launching this week to make file transferring easy and possible for the first time on the social network. With Pipe we can transfer upto 1GB of file easily. Its so  easy just drag and drop that's it.

Berlin-based Pipe Dream Technologies aims to change the way people share on Facebook, allowing members to drag and drop music, documents, video and pictures into a virtual green tube that looks like the one from Super Mario Brothers franchise. On the other end, Facebook friends are able to receive these items in real time with Pipe, even if they don't have the app or aren't online.

source: http://mashable.com/2013/06/04/pipe-app-facebook/

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How to Use Facebook Hashtag

Facebook #1 social networking site has introduced hashtag, like twitter, allowing users to click and see what their friends think about trending topics. Company announced publicly that it is rolling out clickable hashtag, starting today.

Facebook said that it help user to find out the most trending topic or topic that is in news. It will also help advertisers to find hot spots of user activity around specific events or topics.

How Hashtag ( # Symbol ) Work in Facebook.

Hashtag work on Facebook exactly like it works on Twitter. For example if you’re composing a status update about how much you hate LeBron, you can add the hashtag #NBAFinals and your post will appear on a searchable #NBAFinals page along with the posts of everyone else who’s watching the game. Hashtag work like public conversations that help people more easily discover what others are saying about a specific topic.

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Latest Google Updates - Google Penguin 2.0

Finally mat Cutts officially announced next generation of Penguin 2.0 . This time Penguin have big impact on web spam. According to Cutts this next generation of Penguin has brand new generation of algorithms. The previous version of Penguin would essentinally only look at the home page of a site.The latest generation of the Penguin is much deeper and has a very large impact in some small areas.

Penguin 2.0 rollout is now complete and affects 2.3 percent of English-U.S. queries, and that it affects non-English queries as well. Cutts wrote:

This is the fourth Penguin-related launch Google has done, but because this is an updated algorithm (not just a data refresh), we’ve been referring to this change as Penguin 2.0 internally. For more information on what SEOs should expect in the coming months, see the video that  recently released.

Google's initial Penguin update originally rolled out in April 2012, and was followed by two data refreshes of the algorithm last year – in May and October.

Cutts also posted a link to a webspam report page, where anyone can flag sites they consider spam for the attentions of Google's engineers. The form doesn't ask for any identification by the reporting party, requiring only a copy/pasted URL.

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Ready for Major Upcoming Google Update - Penguin 2

In March, Matt Cutts head of Google's Webspam team promised that the Penguin Update designed to fight webspam would get a big refresh later this year. Today, Cutts gave an update — keep waiting. It’s still a few weeks off. Along the way, Matt clearly says that, next Penguin Update will be Penguin 2. Watch the above video for more information.

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