What is Canonical Tag and Bounce Rate

Why Canonical Tag  is important and how to use it in your website ?

Canonical page concept came for corresponding pages or you can say similar pages of website like blogs,forums and website as well.Because Blogs and forums there are various similar pages and content available. By using canonical meta tags Crawler(Google) understand identical pages and given significance to non-indexed content.

Word-press (WP) blog provides canonical pages you can see into source code by this website get more indexed and Seo friendly.If your website has more identical pages or content surely use canonical tag for your website.

To use canonical page for your website:-

Write this HTML code at website source code

<link rel="canonical" href="Urls Of the page"/>

What is Bounce Rate?

A bounce occurs when a web site visitor only views or visit a single page on a website, which mean, the visitor leaves a site without visiting any other pages before a specified session-timeout occurs. A commonly used session timeout value is 30 minutes.


The following situations qualify as bounces:

 
*  A user clicks on a link deep into your site sent by a friend, reads the information on the page, and closes the browser.
 
 * A user comes to your home page, looks around for a minute or two, and immediately leaves.
 
 * A user comes directly to a reference page on your site from a web search, leaves the page available in the browser while completing other tasks in other browser windows and the session times out.


According to Inc.com article: "As a rule of thumb, a 50 percent bounce rate is average. If you surpass 60 percent, you should be concerned. If you're in excess of 80 percent, you've got a major problem

In simple Language, the bounce rate for a web site is the number of web site visitors who visit only a single page of a web site per session divided by the total number of web site visits.

BOUNCE RATE vs. EXIT RATE

Bounce Rate is the percentage of single-page visits to total visits, whereas Exit Rate (% Exit) is the percentage of site exits that occur.  A visitor, who visits your website, loads one page (or blog post) and leaves is considered in both your Bounce Rate and your Exit Rate.  A visitor who visits your website, loads one page (or blog post) and continues on to another blog post or another page on your site, is considered in only your Exit Rate.

To view the Exit Pages for your website – the pages where visitors are leaving your site from, go to the Exit Pages report under Content > Site Content > Exit Pages.