Google Comments Again On External Links & Ranking Benefit

This is not a new topic, in 2015 we covered that Google implied external links are not a ranking factor and in 2016 we covered that Google said external links are NOT a ranking factor and then a third-party study said external links ARE a ranking factor. Got to love it, right? In any event, in the Friday Google hangout at the 27:34 minute mark on Google+, John Mueller addressed it again,...

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Google Updates - Panda or Penguin?

Yesterday I reported on webmaster chatter around a lot of shuffles in the Google search results and named it Google Search Algorithm Juno Blizzard. It isn't a massive update, like you'd see with a Penguin refresh but some speculated it might have been a small Panda refresh. Google's John Mueller and friends, in a Google Webmaster Hangout on Google+ said at 5 minutes and 46 seconds in that the update we reported here was not related to Penguin or Panda as far as they know. John Mueller...

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How Hummingbird Update Can affect your SEO?

“Hummingbird” is the name of the new search platform that Google is using as of September 2013, the name comes from being “precise and fast” and is designed to better focus on the meaning behind the words. Read our Google Hummingbird FAQ here. Hummingbird is paying more attention to each word in a query, ensuring that the whole query — the whole sentence or conversation or meaning — is taken into account, rather than particular words. The goal is that pages matching the meaning do better, rather...

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Google Algorithm & Panda 4.0 Rolling Out

Panda 4.0 release is rolling out today and we've been seeing signs of major changes and reports of major changes in the Google search results and rankings. Some are suspecting a massive Penguin update is about to hit, while others think it might be a Panda refresh and others think it is just Google's normal actions on link networks. It is almost impossible to tell without a confirmation from...

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Reason that Ruin Your Google Reputation or Ranking

1. Cloaking You can design your website to be efficiently catalogued by Google, and you can specify which sites should be cached or ignored by Googlebots. Designing your Web site so that search engines see one thing and visitors see totally different content is called cloaking. This can be done with redirects or with programming, and it's strictly verboten. Nobody likes to be tricked this...

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Google - Page Layout Algorithm

Google’s head of search spam, Matt Cutts, announced that Google has released a refresh of its Page Layout Algorithm. The filter, also known as the Top Heavy algorithm, downgrades the ranking of a web page with too many ads at the top or if the ads are deemed too distracting for users. Google heard complaints from users that if they click on a result and it’s difficult to find the actual...

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How to Keep Website Relevant to Google?

Just after Google announced that its new search algorithm, Hummingbird, had taken flight, SEO professionals began trying to figure out what it meant for them and their clients. Hummingbird marks the biggest overhaul of the algorithm since Caffeine in 2010, affecting 90 percent of searches. The latest update is able to better interact with the user, as it can now more accurately understand the subtleties of human language to produce relevant results. As Google can now interpret users’ long-tail...

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Claiming Google+ Authorship and Publisher

Google Author Rank is a hot topic in both the content and search marketing industry. What is Author Rank exactly? While Google hasn’t officially said anything about it, Google’s chairman Eric Schmidt said this in his new book, “The New Digital Age”. “Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which...

Google New Search Page Layout

Google has rolled out several changes to how it shows results to a web user on its search page. The changes are subtle but noticeable. The two big changes are removal of lines from the clickable search results and introduction of a yellow label called "Ad/Ads" in front of the sponsored results.Last year Google launched some pretty big design improvements for Search on mobile and tablet devices....

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Effective Off-Page SEO

1. Social Networking Sites Social Networking is bigger than ever these days! Sometimes known as “Online Reputation Management”, getting involved with social media sites is the fundamental step with which you begin to advertise, market and build your online reputation within your niche. You need to sign up to the most popular social networking sites, such as; Facebook, LinkedIn, Twitter, Google+, etc., and create yourself a profile of your own. This allows you to extend your online network...

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