1. Social Networking Sites
Social
Networking is bigger than ever these days! Sometimes known as “Online
Reputation Management”, getting involved with social media sites is the
fundamental step with which you begin to advertise, market and build your
online reputation within your niche.
You need
to sign up to the most popular social networking sites, such as; Facebook,
LinkedIn, Twitter, Google+, etc., and create yourself a profile of your own.
This allows you to extend your online network of contacts, to connect and
interact with your friends, to share things with each other, and most
importantly promote your website/blog and help build your online reputation.
2. Blogging
Blogging
is one of the best ways to promote your website online! By writing a blog for
your website, you give a reason for visitors to keep returning to your site and
keep up to date with your latest posts. It also helps search engines to crawl
your site more frequently, as they have to update your latest blog post
entries, which ultimately helps you rank higher in search engine results pages
(SERPs).
You need
to produce and include lots of unique content for your blog, such as; Infographics,
Top Lists, How To…Tutorials, Viral Videos, etc. Try to
remember to be clear and concise in what you are trying to convey to your
readers within your blog posts, don’t waffle.
To help
you promote your blog, submit it to niche blog directories and blog
search engines. (See below)
If you’re
not very good at writing content for your blog, then you could always hire a guest
blogger for your blog and ask him/her to write precise and unique content
so that your blog can gain more credit from a search engine point of view.
3. Blog Marketing
Post
comments on other blogs within the same niche as yours, which allow you to add
a link in the comments section. These links can then be crawled by search
engines, helping to point them towards your site. These blogs are
commonly referred to as “Do-Follow” Blogs (Just like ours, where you can
comment below!).
4. Forum Marketing
Find
forums online that are related to your sites niche and get involved within that
community. Reply to threads, answer peoples questions, offer advice, etc. This
all helps to build up your reputation as someone who is an expert within that
niche. Try to use “Do-Follow” Forums so that you can include a link to
your site within your signature, which helps search engines crawl your site.
5. Search Engine Submission
Search
engines will eventually find your site online, but that can take a while. To
speed everything up, you should submit your website to the most popular search
engines like Google, Yahoo, Bing, etc.
6. Directory Submission
Many
people may say that directory submission is dead! I believe that it isn’t as
you are increasing the likely hood of people seeing your website. It is purely
based on how effectively we are selecting those directories and how efficiently
we are choosing the category for submission. You could submit to general directories,
but for maximum effect, you are better off submitting to niche directories.
Of course, I agree that it gives quite delayed results, but it is worth doing
it.
7. Social Bookmarking
Social
Bookmarking is another great way of promoting your website. Submit your latest
blog posts and pages to the most popular bookmarking sites, like StumbleUpon,
Digg, Delicious, Reddit, etc. Search engines really like these types of sites
because the content on these sites is updated very frequently.
You
should be very careful while doing this and you must properly handle the tags
which are very essential to broadcast your news on a wide area network. This
may increase your website traffic based on how effectively you have
participated.
8. Link Baiting
Link
baiting is another popular way of promoting your site. If you produce a really
popular unique post for your site, then other people may want to link to it.
Perhaps you have copied/published another website’s content on your site, don’t
forget to place their website link as a reference. Do it for others and, if
your content is trustworthy, let others do it for you. This is another way to
increase your link popularity.
9. Photo Sharing
If you
have used any of your own photos or images on your site, then you can share then
on many of the major photo sharing websites like Flickr, Picasa, Photo Bucket,
etc. Other people will be able to see them and comment on them, hopefully
following a link to your site.
10. Video Marketing
Just like
photo sharing, if you have any videos that you have used on your site, then you
can submit them to sites like; YouTube, Vimeo, etc. allowing people to find
your content in other ways.
11. Business Reviews
Write
reviews about others businesses or ask your friends/clients to write a review
of your business in major business review sites like RateitAll, Shvoong,
Kaboodle, Stylefeeder, etc.
12. Local Listings
Depending
on your site’s niche, you might find that listing in local directories may be
useful. You may have a website promoting your local business, therefore instead
of going global and facing huge competition, listing your website locally, so
that search engines can easily view your website and fetch the content, will be
much better. This will help you to reach a targeted audience. Submit your
website to sites like; Google Local, Maps, Yahoo Local, Yellow Pages, etc.
13. Article Submission
If you
write your articles yourself, then you can submit them to popular article
directory sites like; Ezine, Go Articles, Now Public, etc. This can help
drive traffic to your site, whilst you can also gain some links to your site
from other people (though it’s usually a slower process).
14. Social Shopping Network
If you
run an e-commerce website, then a good strategy for advertising and branding
your products for free is to submit then to online shopping networks. By
submitting your products to sites like; Google Product Search, Yahoo Online
Shopping, MSN Online Shopping, and other major social shopping network sites
like Kaboodle, Style Feeder, etc. then you increase the likelihood of people
finding the products that you are selling.
15. Answer Questions
You can
actively participate in answering questions on sites like Yahoo Answers. By
answering and asking relevant questions on your site niche, you help to build
up your reputation as someone that is an expert in your chosen field. You can
place a link to your website in the source section if necessary so that people
can easily find your site. If you don’t spam, this is another great way to
increase your link popularity.
16. Infographics
Information
graphics or infographics are graphic visual
representations of information, data or knowledge intended to present complex
information quickly and clearly.They can improve cognition by utilizing
graphics to enhance the human visual system’s ability to see patterns and
trends.
Source:
http://onlineincometeacher.com/traffic/off-page-seo-techniques/